Sixties Essays (1240 words) - Counterculture Of The 1960s, Hippie

Sixties Numerous social changes that were addresses during the 1960s are as yet the issues being faced today. The ?60s was a time of social and political change. Inspite of all the disturbance, there were some positive outcomes: the social liberties upheaval, John F. Kennedy's intense vision of another boondocks, and the amazing advances in space, achieved progress and thriving. Notwithstanding, there was alot of negative impacts: understudy and against war fight developments, political deaths, and ghetto riots energized American individuals also, brought about absence of regard for power and the law. The decade started under the shadow of the virus war with the Soviet Union, which was irritated by the U-2 occurrence, the Berlin Wall, and the Cuban rocket emergency. alongside the space race with the USSR. The decade finished under the shadow of the Vietnam war, which profoundly partitioned Americans and their partners and harmed the nation's fearlessness and feeling of direction. Regardless of whether you weren't alive during the ?60s, you realize what they implied when they stated, tune in, turn on, drop out. you know why the country observes Martin Luther King Jr.' birthday. The entirety of the social issues are reflected in the present society: the social equality development, the understudy development, the sexual upset, the earth, and progressively questionable of all, Hippies. The sixties is likewise known for its quick birth rate. About 76 million youngsters were destined to this age, and for that they are known as the Gen X-ers. Suprisingly, despite the fact that such huge numbers of youngsters were being conceived, relatively few guardians realized how to raise them. The guardians of the 50s and 60s were so worried about their general surroundings that going to work was the main picture kids had of their dads. Children didn't comprehend why they worked to such an extent just to acquire material belongings. Offspring of this age grew up learning pretty much how to be free and glad. More often than not, when thinking back to the sixties, individuals found out about things, for example, sex, drugs, furthermore, prejudice. Be that as it may, what the regularly will in general ignore is the huge accentuation opportunities had on the period. This doesn't simply allude to the opportunities as of now controlled by each American of the time. This spotlights on the young's battle to gain opportunity or split away from the qualities and thoughts deserted by the more established age. These battles were utilized to help push for opportunities from territories, for example, society's principles and qualities, rivalry, living for others first, and the more established age's convictions all in all. Counting the opportunity to utilize drugs. The more youthful age simply needed an opportunity to communicate their own perspectives instead of having to continually surrender to the perspectives on the more established age. So as to locate these one of a kind and various characteristics in one another and themselves, the more youthful age went to drugs. This was another opportunity which they were required to battle for since the more seasoned age didn't bolster sedate use as a wellspring of joy and inventiveness. This could fundamentally be viewed as an out right dismissal of the more seasoned society's qualities. Medications were additionally observed as a opportunity from the real world. At that point empower the young people to run away to an alternate sort of world. On account of the young people's incredible want to accomplish a general feeling of harmony and amicability, drugs were here and there a significant piece of one's life. Once in a while, they would design a day or night around the utilization of a significant medication so they could appreciate it to the furthest reaches. This could nearly be thought of amusing as in while attempting to increase one opportunity, the capacity to utilize drugs, the adolescents seemed to have lost another opportunity, the capacity to live their own lives. It appears to be more as though their lives were constrained by the medications also, the medications' belongings than by the individuals themselves. The mix of the resistance, unrest, and medications made a significant flower child period. A great many flower children would rush to the gathering capitals of the world for the high of an actual existence time. Haight Ashberry, San Francisco, was once viewed as nonconformist key for the world. Here individuals would simply fix the avenues with sedate use, sex, and wild music. In 1967, came the Mid year of Love. This period was much the same as the past demonstrations of nonconformists, simply progressively exceptional. Furthermore, to finish off the flower child period, one of the biggest shows on the planet occurred in Woodstock, New York. During a few days of music, sex, and medications were mishandled intensely, nearly direct of

The reasons of global warming Essay Example | Topics and Well Written Essays - 2250 words

The reasons of an unnatural weather change - Essay Example Is there an unnatural weather change Yes, there is worldwide, however not every person concurs on the way that is occurring, how to manage it, or what the final products will be.1 In this paper we will examine a dangerous atmospheric devation The United Nations Climate Change Conference is to be held for the current week in Copenhagen. There will be 192 countries there. It will be a huge gathering and the essential point is to slow a dangerous atmospheric devation. In 1997 this equivalent group sorted out the Kyoto Protocol which required a 5.2% change in carbon dioxide discharges from the 1990 levels. The United States would not confirm it, however they currently state they are happy to decrease carbon emanations in the United States by half. The bargain lapses in 2012. When ask what they wanted to achieve this time, the United Nations' de Boer says that it needs to incorporate, ozone harming substance emanation objectives for industrialized countries, discharge free vitality objectives for creating countries, guarantees of cash and apparatus from industrialized countries to meet objectives, and concession to how to meet those objectives. In the event that an unnatural weather change is so significant, at that point for what reason did the last bargain not get signed2 The Recognizing Signatures of Natural Climate Variability in Time Series of Global-Mean Surface Temperature:Methodology and Insights study is a worldwide investigation done by a group of researchers from Colorado State University, Washington State University, East Anglia, Norwich, United Kingdom, and Exeter, United Kingdom. They utilized a few models during their investigation since there has been such discussion over the various models demonstrating various things. The entirety of the models were tried by each gathering and when the conclusive outcomes returned, clearly the predications of an unnatural weather change were right. Those model investigations will be introduced at the International Conference.3 The three model examinations utilized were CTI, TENSO, and Tdyn. Every one of the three investigations demonstrated a ceaseless increment in the general temperature after some time. That didn't imply that there was not some chilling done. Actually there were numerous plunges howe ver after each plunge, the temperature expanded to another high normal. Again the high normal has been expanding all the more quickly in the course of the last 10-20 years. Innovation would need to decrease. This would mean a huge stain on a previously stressed world economy. Carbon dioxide outflows would need to be diminished by processing plants, vehicles, food producers and numerous others. This doesn't engage the United States congress or others. The expense in dollars is high. One of the dubious issues is that the more extravagant nations would need to pay for the less fortunate nations to get the assistance they required; obviously a dangerous atmospheric devation didn't happen as a result of the less fortunate nations but since of the acts of the industrialized nations. At that point there is the contention. Is an unnatural weather change truly occurring or is it publicity that is made by the researcher to get us to tidy up our act4 As of late, there was an exposure about messages that were taken from England's University of East Anglia. Those messages included atmosphere analysts reviling pundits and attempting to clarify if an unnatural weather change is genuine, why late years' temperatures didn't surpass 1998 and 2005 levels, the hottest on record.(Vergano, 2009, pg 2). This sort of thing is what is debilitating

Essay on Reality Shows Should Not Be Banned

Unscripted tv has gotten well known over the previous decade with shows, for example, â€Å"Survivor†, â€Å"Big Brother† and â€Å"The Apprentice† pulling in huge crowds and raking in tons of cash for supporters around the world. A meaning of unscripted tv is very troublesome yet at its most essential it implies programs that show things truly occurring, as opposed to dramatization or parody that follows a content. Normally unscripted television includes a gathering of individuals who are not prepared entertainers being recorded in irregular circumstances over a time of time.Sport and news programs are not viewed as unscripted television. Narratives that investigate parts of society are a hazy area, with some closer to news detailing and others obscuring into unscripted television since they set up circumstances which didn't as of now exist. As of late big name variants of unscripted TV dramas have made definition considerably harder, in light of the fact that t hey show the private existences of expert vocalists, on-screen characters, sportspeople, and so on as they adapt to new situations.Reality TV is frequently an interesting issue as defenders trust it paints a ridiculous and unseemly picture and is accordingly awful for our general public and the kids that make up most of the crowd. They require a cut in the quantity of hours offered over to reality programs, or even to boycott them totally. Adversaries in the interim keep up that individuals ought to be permitted to watch what they like, and that reality programs make great TV, as appeared by reliably high watcher figures.Reality TV is deceptive †it professes to show â€Å"reality† however it really misshapes reality to suit the program creators. The shows are not so much â€Å"real† †they are deliberately cast to get a blend of â€Å"characters† who are not in the slightest degree run of the mill. For the most part they show a lot of youthful, attracti ve self-marketing specialists, who will effectively jump on TV. Generally the program producers attempt to guarantee energy by picking individuals who are probably going to conflict with each other.They at that point place them in unnatural circumstances, for example, the Big Brother house or the Survivor island, and give them bizarre difficulties so as to incite them into carrying on strangely. In The Bachelor, where a gathering of ladies vie for the expressions of love of a qualified male, the ‘intimate dates’ they go on are recorded before any number of camera; that isn't reality (Poniewozik, 2003).Finally the creators film their casualties for many hours from all edges, yet just show the most sensational parts. Specific altering might be utilized to make â€Å"storylines† thus further control reality of what occurred.

Diva Momma Gives A Fierce Performance Free Essays

Beyondg’s vocal capacity and potential, she refuted them to do as such, when she performed at the Super bowl half-time appear with around 12 minutes of goods shaking, body crushing, hair-hurling and GIRL POWER! They were unquestionably off-base to say as much, as not a solitary yawn was let out. Nobody peeped out a word during it as everybody was totally hypnotized by Honey Bee’s cabinetmaking execution. Everybody at the edge of their seats thinking about what tune she will sing straightaway. We will compose a custom exposition test on Diva Momma Gives A Fierce Performance or on the other hand any comparative theme just for you Request Now Furthermore, each and every time, she didn’t baffle her fans, not the slightest bit. Actually, she got them much increasingly energized, made them shout and yelling her verses back at her all through the entire execution. The Stage setting and embellishments interweaved in class and wonder. It was very efficient and obviously was thoroughly considered for a considerable length of time, even months! The lighting was so powerful, while adding flavor to Beyondg’s execution and still figured out how to maintain the attention on her! My preferred embellishment however was the point at which a guitarist (who shook everyone’s socks off incidentally) appeared suddenly and had flashes coming out of it, while Beyond was directly close to it wowing off the huge assortment of pitches she can belt out. Was enraptured. Her outfit was exceptionally intense and out of this universe. She wore a trimmed dark calfskin cruiser coat and a cowhide bodysuit made with segments of python and iguana, with some ribbon. It resembled a woman’s current warrior outfit. It’s effectively furious enough all things considered, yet to place Bye in it? The furious meter is going to detonate! Bumble bee looked rather crushing and wore it as though to remind everybody in the crowd that she is one provocative, hot lady, since, we didn’t realize that as of now. Her melody decisions were shrewd as they were all notable which permitted the crowd to sing/shout along. It included ‘Crazy in Love’ ‘End of Time’ and 3 melodies which she sang with her ex-bunch individuals Kelly Rowland and Michelle Williams. They actually came shooting up out of the underground, and overwhelmed everybody when they performed ‘Single Ladies’. Best amazement in Super-Bowl Half-Time Show history. The movement was perfect and they demonstrated that ‘Diva’ is actually a ‘female adaptation of a hustler’ if you catch my drift! Albeit Kelly and Michelle ere in front of an audience with Beyond, Beyond was still everyone’s center. Nobody can ever take her spotlight! Singing Halo as her last tune was an epic end. She figured out how to belt the notes easily, substantiating herself by and by, to be the Queen of RAN. The show was the hottest Super Bowl Half Time appear since 2004 when Janet Jackson had a ‘Wardrobe malfunction†. Wow! From start to finish, the vocalist didn’t let parenthood impede conveying a vivacious presentation that slaughtered! Furthermore, in particular, she had now hushed her skeptics. Step by step instructions to refer to Diva Momma Gives A Fierce Performance, Papers

Computer Forensics and Digital Investigation †MyAssignmenthelp

Question: Examine about the Computer Forensics and Digital Investigation. Answer: Presentation This examination offers the data about crime scene investigation instruments of cell phone. The acquirement, the assessment, the conservation and the announcing, and assessment of cell gadget advanced proof. This information is identified with implementation of law and other sort of arraignment. This contextual analysis for the most part focuses on the highlights of cell phones which incorporates cell phones, cell phones and tablet and so on. This examination center to address the normal field which is explored by security worker of association and law indictment agents including electronic computerized data dwelling on mobile phone and associated electronic media. This will drew in to achieve accessible guidance and ask strongly to issue applicable to phones with regarded investigation and assessment. Strategies and procedure exist in this examination are the mix of best framework alongside the control where reference got from accessible measurable principle. Its fundamental capacit y is to instruct supervisor regarding the distinctive information related with potential approaches to get to it from parts of criminological. Examination style are practice the assessment gathering can utilize, which need no scientific apparatuses of equipment and programming. The normal transcendent practice are as per the following: Guarantee with portable administrator if a versatile is made sure about with validation instrument, for example, PIN, secret phrase, or other verification strategies including confirmation of data, the administrator might be ask about this information during an examination procedure. Investigation caught material Secret phrase might be uncovered by written in a slip and put close to the versatile, at a work area framework need to synchronize mind cell gadget or with the administrator and it will discovered by means of visual assessment (Hoog, 2011). Encased with substance of UICC and a cell gadget is connected as PUK (PIN opening Key) which assists with reseting PIN. The vulnerabilities exist in gadget may misused like smirch assaults. This sort of assaults remembers cautious research of the outer stage for contact screen telephones to distinguish the utilization of flow motion lock. On the off chance that a GSM mobile phones is made sure about with UICC PIN, analyzer along these lines the ICCID will secure from it and need to ask the PUK from the administration launcher and reset the secret phrase. A portion of the specialist co-op elevates ability to extricate the PUK by getting to the measure of PDAs where the specific endorser information to all inclusive sites work for this sort of rule. In future, the information procured by moving toward gadget maker. PDA clients do incline toward poor pin to ensure their gadget as 1-1-1-1, 0-0-0-0 or 1-2-3-4. This configuration isn't completely recommended attempt to open a gadget applying those mixes for different danger determinant. This may prompts consistent loss of versatile memory, license propelled security methods for instance PUK or PIN and starting ruinous activity. Before applying the endeavors to opening a phones, it is recommended to think about the hour of endeavors left finished. Example must be viewed as w here an analyzer may want to face this challenge. This is the main answer for data extraction. In nature, Digital proof is exceptionally sensitive and it might be changed, broken, or devastated by wrong administration or investigation. Assessment is best administration of an impersonation of the first proof. The first proof must be seized by a way which secure and safeguards the proof uprightness. The primary point of the assessment or examination process is to refine and look at advanced proof. The extraction characterizes to the recovery of data from its media. Investigation characterizes to the view of gathered information and putting away it into an intelligent and needful arrangement. Arrangement and assessment must be archived all through the procedure of legal proof administration. This will end with the improvement of a composed articulation of the proposal. The key standard of portable legal apply while deciding advanced proof. Different sort of media need different assessment model. Singular preparing an investigation of computerized proof must be drilled for this degree (Peterson Shenoi, 2012). When executing proof examination, think about the accompanying stage: Create dynamic registries on free media to which proof report and data can be found and refined. There is a two-different sort of extraction, for example, physical extraction and coherent extraction. The physical extraction level finds and reestablish the data over the physical drive without worry of document framework. The consistent extraction level finds and reestablishes assets and data which is rely upon the introduced OS (working framework), applications and record framework. During the degree of physical extraction, the asset from the drive shows up at the physical stage indifferent of document framework exist on the drive. This may think about after methods: looking through watchword, report cutting and refinement of the segment table and new space on physical drive. Watchword search execution in the physical drive is needful to allow the inspector to refine the data which doesn't accepted for by the record framework or OS. Record cutting usefulness of physical drive may assist with recouping and removing needful document and asset which doesn't accepted for by the record framework or OS. Dissecting the structure of segment can find the record framework exist and look at if the entire physical size of hard plate is considered for. During the degree of coherent extraction from drive is relies upon the document framework exist on the drive and it conjures assets from such fields as working record, erased information, slack record and unallocated memory documents. Stage may incorporate the followings. Document framework information extraction is to reveal the component, for example, structure of catalog, asset characteristics, name of the record, date and time of the record, area and size of the document. Information disposal is the way toward finding and disregarding record through the relationship of evaluated hash esteems to confirmed qualities. Rebuilding of erased records Detachment of encoded, secret word made sure about and packed asset document the board. Partition of document slack Partition of unallocated memory. Examination of extricated information Examination is the grouping of read the refined data to analyze the significance for the case. The model investigation is performed by time span, application and document, information covering up and proprietorship ownership. Examination may require an assessment of the gadget demand, looking and finding lawful expert for computerized proof, explore scientific leads. Time span investigation is exceptionally needful for looking at the occasions put on a framework. Two kind if strategies can be used are Checking the information and time stamps exist in the metadata of record framework for instance last adjusted, current got to or made to interface the document of enthusiasm for the time allotments identified with the review. Checking the exist PC framework and application logs. These comprise with disappointment logs, establishment logs, security logs, association logs, and so forth. Information concealing investigation Information will be secured with a framework. The assessment of information stowing away is needful in finding and recouping information and show data, aim. Methods included: Consolidating the asset headers to the individual expansion of the document to find confounds Accomplishing the association with all secret phrase made sure about, encoded document and compacted compress record to show the endeavor to cover the asset structure unapproved clients. Steganography Accomplishing access to HPA (have secured zone). The presence of client found data with HPA may uncover attempt to cover information. Application and document investigation Gigantic record and projects found which comprise information identified with the assessment and offer mindfulness about the framework capacity and the client data (Tahiri, 2016). Result of the investigation uncover advance advances that require to be considered in the partition and assessment forms. Some model is thought of: Checking the name of the document for examples and relevance. Dissecting the substance of the document Finding the number and sort of OS Relating the assets to the as of now introduced application. Study connection between the assets or records for instance contrasting history in the web with reserve document and mail record for email connections. Finding obscure assets types to assess their benefit to the assessment. Dissecting the default stockpiling area of the clients for application and structure of the document drive to examinations if the asset has been gathered in their other option or default area. Dissecting client design settings of utilization. Knowledge of Digital Forensic There is a phrasing coordinated to place a clarification of advanced insight which incorporates information having the law indictment and different branches of examination and this will consolidate by means of measurable assessment and activity of computerized stockpiling. Insight of Digital measurable will worn from the exercises of knowledge and through the ordinary assessment where the knowledge reestablish in databases. In any case, increasingly number of models related with knowledge database alongside this sort of criminological area for the object of UK NDNAD (National DNA Database), IDENT1 which is known as National Fingerprint database of UK and the IAFIS called as USA Integrated Automated Fingerprint Identification framework. The accompanying databases are speaks to the examination among proof and insight. It doesn't having proof however it will share powerful answer for computerized wrongdoings that has not uncover at the specific time frame that comparative access were join with the database. Measurable Tool Capabilities Measurable devices are utilized to deal with the customary examination of cases requires by dispatch a vas

Big Questions and Small Scientists

Big Questions and Small Scientists I was five years old the first time someone accused me of witchcraft. I was taking a bath (not really sure why this detail sticks in mind) and it was close to Halloween: my birthday. My little sister poked her head in. Lisa: Anna, does being born on Halloween mean that youre a witch? Me [exhibiting how to irresponsibly wield ones older sibling powers]: Yes. Lisa: REALLY? Me: Yes. Lisa: Woah! The second time someone accused me of witchcraft, I was a sophomore in High School, tutoring a seven-year-old a short bus ride away. One day, while I was explaining how to add double-digit numbers, she interrupted to ask whether I was Hermione Granger, from Harry Potter. Flattered, I tried to imagine that it was because of my towering intellect and spirit, and not the combination of bushy brown hair and big front teeth. The third time was a little more peculiar. I was getting a tuberculosis skin test, which I needed in order to start volunteering at a local hospital. Nurse: Birth date? Me: 31 October, 1992. Nurse: WOAH! Youre a HALLOWEEN BABY! Me: yep. Nurse: I KNEW you looked like a witch! Me: .. The fourth time was a couple of weeks ago, at the elementary school where I volunteer on Tuesday afternoons. My partner and I were supposed to teach a group of kids (ages 6-8ish) about gases and liquids, using Alka Seltzer. I was disappointed by the first step in the lesson plan it said to drop the tablets in the water, and watch them fizz, which I thought would go down in history as The Most Boring Demonstration Ever. Fire is  cool. Rockets are cool. Kids dont want to see fizzing water. They can drink soda for that. Feeling a little guilty for bringing such a lame demonstration,  I filled up a film canister at the sink, and carried it over to the table. Silence fell as the tablet plopped into the water. The fizzing began, and so did the chaos. I thought someone had broken a leg, because the kids started  screaming.  They grabbed my arms, and screamed. They leaned into my ears, and screamed. They jumped up and down and grabbed each other and tried to climb on the table. They hollared and howled and flapped their arms, screaming:  ITS EXPLODING!!!!!!!!!!!!! I glanced down. Foam bubbled feebly over the sides of the canister and formed a little puddle on the table. The kids continued to celebrate as though a rocket had been launched. ITS EXPLODING!!!!! I was stunned. One kid sidled up next to me, and gazed up in awe through big round glasses. Are you he began. Are youare you a wizard? Have you ever had a conversation with a child? If you havent, go find one. He or she will remind you how exciting the world can be, when youre curious about everything and can see the magic in fizzing Alka Seltzer. In High School, I tutored and babysat a second grader who told me that he was going to become king of the planet, so that he could force everyone to recycle. To encourage him do his math homework, we pretended that his pencil was a rocket and the pencil sharpener a refuelling station: when he did enough problems to run out of lead, he could navigate the pencil over to the sharpener, which I held high up in orbit. This kid also drew detailed diagrams of helicopters and told me that he was going to build robots a thousand kilometers wide. He had a beautiful imagination. On Sundays, I volunteer on a pediatrics floor for infants and toddlers (what I needed that TB skin test for.) I disinfect toys and deliver movies and games to rooms, but more than anything I love playing with the kids. These kids are not extraordinary. Whats extraordinary is that they manage to remain so ordinary. Ive seen a baby giggling and babbling (as babies do) with my pinky in a vice grip while being fed through a tube up her nose. Ive seen a girl toddle into the playroom, and sit down at the table to paint some flowers while connected to an enormous trolley of tubes and bags of liquid, which she wheeled in and parked next to her seat.  One little boy cooked me an eight-course meal at the plastic stove; when I asked for dessert, he handed me a toy shark, and explained that the shark ate some Reeses pieces, which were now in its stomach: by eating the shark I could eat the Reeses too. Another boy  grabbed my ID badge, and held it up to his ear, looking very serious. Hello? he said, into the ID badge. Hello? Yes. Yes, thank you. Thank you. Good bye. He hung up, and the ID-badge-phone flopped back against my chest. I had a fight with another kid over which of us was actually Iron Man. He won. These kids at the hospital manage to remain as sparkly and creative as those at the elementary school, and the little boy I used to tutor. They remain children: they still see the world as a place where Iron Man exists and Alka Seltzer is magic and ID badges are phones and pencils are rocket ships. Theyre sick and exhausted but they still want to get up and run around and play pretend and have adventures. I find that inspiring. Has a child ever asked you a question? If not, maybe youre unfamiliar with the fact that little kids ask wonderful questions that they, in Neil deGrasse Tysons words (quoted recently by Emad), are born scientists. The Cambridge Science Festival runs an annual Curiosity Challenge, which accepts submissions from children who have some questions about how the world works. A woman who helps organize the festival (an MIT alum!) showed me the results while I chatted with her about volunteering opportunities, and I knew from Page 1 that I had to have that book. She let me keep it. Pictures of some (of the many!) submissions are below I would post all of them, but Im pretty sure that would break the Internet. How does your brain use your eyebrows? How many cells are in a panda? I am curious about TVs. Are there little people inside when youre watching?   I wonder why junk food is made if it is unhealthy? Arent these magical?

Inventive Writing Podcasts 131a and 131b

Mar 21 2018 Â   The blank page. It’s a formidable foe for young and old. Just looking at a blank page can be enough to increase the heart rate and make the palms sweat. Fortunately, IEW tackles the blank page and tames the terror. How, you may ask? IEW equips students to face the blank page with confidence by equipping them with tools and structures to use before they ever even encounter one. Rather than asking students to begin at the blank page like so many other writing prompt-based curriculum companies do, IEW empowers students by taking a gentler approach, initially supplying students with models. Teaching them from the very beginning in Unit 1, students learn how to create key word outlines by asking themselves questions. In the beginning those questions are simply which words to choose out of the sentence to help them best capture the idea. As students move through the various units, they begin to add complexity to their questions. After working through Units 1 and 2, students create key word outlines in Unit 3 by asking themselves questions about the story and outlining their answers according to a story sequencing structure. In Units 4 and 6, the students continue to ask themselves questions, but this time they are deciding which facts they find are the most interesting and important for the report they are writing. They must be selective. And in Unit 5 the students learn to ask themselves questions not about a written source, but rather about a supplied picture or series of pictures. All of these questions presented in the first six units build gradual layers of complexity, slowly equipping the student for the moment when he encounters Unit 7, Inventive Writing. By the time the student reaches this point, he has built up his questioning skills, and rather than applying them to a printed source, he applies them to his brain, seeking his inventory of knowledge to supply his needs for his writing assignment. Listen to Podcasts 131a and 131b to learn more about how to introduce Unit 7 to your students. In them Andrew describes the process and shows how it is a relaxed and natural approach to facing the blank page, without the stress and strain!

To Further Understand The Text One Must Know The Literary

To further understand the text one must know the literary devices present in The Lottery. In the short story The Lottery there is a theme of tradition. The citizens all blindly followed the tradition of the lottery while barely remembering its origin or reasoning. Each year the town came together to have its lottery. It was said that the lottery was done each year so that they would have good crops but many of the citizens had forgotten its purpose. While waiting for the ceremony to begin the children picked stones and the adults chatted nervously. Mrs. Tessie Hutchinson, the protagonist, arrived late which foreshadowed her bad luck to come. Mr. Summers was the man in charge of the lottery. He brought the same black wooden box each year†¦show more content†¦After spending a year at the University, she withdrew at the age of seventeen so that she could spend more time at home practicing her writing. After taking time off from school to write, she was able to produce the minimum of a thousand words a day. In 1937 Jackson entered Syracuse University where she published her first story, â€Å"Janice,† where she was appointed fiction editor of the campus humor magazine. She won the poetry contest at the University, thereafter she met her husband. Stanley Edgar Hyman, he was a young aspiring literary critic. Hayman was the editor of the literary magazine â€Å"Spectre† that they founded together. The two moved to New York Village in 1940 upon graduating for the University. Jackson continued to work on her writing and begin to have her work published in The New Republic and The New Yorker. During this time of her life she gave birth to her first child. Jackson’s story Come Dance With me in Ireland was selected for Best America Short Stories. Jackson and her family moved to North Bennington, Vermont in 1945 when her husband Stanley was offered a teaching position at Bennington University. Three years later in 1948 Jackson published her first novel, The Road through the Wall. In the same year she published her famous short story The Lottery. This short story generated the largest volume of mail ever received by the magazine with almost all of it being hate mail. The Lottery was the furthermost well-known shortShow MoreRelatedReading Fast And Slow, Jessica Love, A Writer For The American Scholar1550 Words   |  7 Pagesbook, the intended action is the same—to read and comprehend what is being read. Reading is a fundamental component of coping though day to day life. With that being said, it is vital to understand that reading is not a simple action. Rather, reading is a complex concept with endless variations. A specific genre of text can be read multiple ways, causing the end result to be constantly reinvented. Th is phenomena is expanded upon in Jessica Love’s article â€Å"Reading Fast and Slow† and N. 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This paper will outline Greidanus’ Christological Method, which equips preachers with seven tools to properly, and effectively preach Christ from the Old Testament, for Jesus is both the center of redemptive history, and scripture, and to properly understand and preach itsRead MoreEssay about The Effects of Femininity1571 Words   |  7 PagesIn order to understand the effects that ideas of femininity have on literary texts, we must first acknowledge what the term means. Clearly both terms derive from the original sex of the being, whether male or female, and can be similarly tied in with notions of gender, either masculine or feminine, which are said to be constructs, or labels, created by society. However `masculinity and `femininity become, on some levels, dislodged from the idea of the biological makeup and gender constructs,Read More Morgan, Morgan by Janette Turner Hospital1657 Words    |  7 PagesWarren Hedges has noted, Foucault’s contribution to literary studies has been to encourage us to think about how no writer’s description or categorization is simply neutral. Instead we can think about how writers further, complicate, or challenge the discourses of their time. He goes on to say that, these discourses â€Å"promote specific kinds of power relations, usually favoring the ‘neutral’ person or professional.† New Historicism as a literary practice didn’t come into being until the 1980’s whenRead MoreThe Metamorphosis By Franz Kafka1324 Words   |  6 PagesMetamorphosis’ embodies the dehumanising effect placed on man by the Capitalist system, through an economical perspective. In the Capitalist ‘system’ men can only maintain their efficiency and value by the ‘status of an object’; the man must label and objectify themselves in order to know the humanitarian state of ‘being’, then contrast that state of ‘being’ with the idealised expectations placed upon them by the Capitalist system, for efficiency. This links to Kafka’s ‘The Metamorphosis’, the production by theRead MoreEssay on Finding Meaning in For Color Girls1232 Words   |  5 Pagesintrinsic and feminist literary theory analysis, the text has a broader meaning. For colored girls does not mean for black women only, it means for all women w ith beauty and different shades as they rise and take power. I am going to analyze this text using the intrinsic and feminist literary theory analysis. With the intrinsic analysis, I will brood mostly on the style and characterization of the text. According to Eaglestone, 2009, intrinsic analysis is a look into the text for meaning and understandingRead MoreDeath of the Author864 Words   |  4 Pages‘Death of the Author’ Analysis Roland Barthes is a French literary philosopher born in 1915. In one of his theories ‘Death of the author’ he argues that by â€Å"giving a text an author is to impose a limit on that text†. He claims that having knowledge of the author’s background and purpose for the text restricts the readers imaginative license to build their own interpretations, and that the author and text are completely unrelated. Barthes declares, The death of the author is the birth of theRead MoreAnalysis Of The Story Clarisa By Isabel Allende1005 Words   |  5 Pageson her head, tied it with a ribbon, and then sat down to accompany her through this crisis, not knowing exactly what it was,† (Allende, 438). This gives the reader a clue about Clarisa’s age, as well as provides a brief description of Clarisa. This text also gives insight into the narrator’s feelings towards Clarisa, and how concerned she is for Clarisa’s well being. Throughout the sto ry Allende hints at the fact that Clarissa is at an age where she has become more fragile and certain activitiesRead MoreWilliam Carlos Williams Philomena Andronica And Gertrude Stein s Identity1431 Words   |  6 Pagestonally very different texts. However, Stein and Williams have both used similar approaches to literary form in their poems as can be seen in their non-traditional approach to meaning generation and rejection of grammatical convention. The poems also both show an interest in the notion of identity and it’s fluidity, although Stein employs repeated images in her investigation whilst Williams approach lies in his clever use of parenthesis and vignette form. The two texts both take an approach to

How to Memorize the Periodic Table With a Song

Health Information Technology And Population Health...

Professional Summary: Experienced Business Analyst with a demonstrated history of working in the Health information technology and population health management industry. Over 6 years of experience in Healthcare Information Technology (HIT), Business analysis, project management and Healthcare administration, Microsoft tools, Entrepreneurship, Team Building, Public Speaking and Strong research professional with an ECFMG certification and focused in Medicine. Graduated as a physician from the Indian medical school. Well versed with good working knowledge of interpretation and implementation of various quality measures like HEDIS, ACO, GPRO, PQRS and ECQM. Strong Knowledge in international coding standards like ICD, LOINC and SNOMEDS.†¦show more content†¦I also develop and create logic using Decision trees which analyze the data and produces results necessary for interpretation and submissions. For the purposes to customize this automation tool we also developed a process to create a test bed wher e all kinds of scenarios can be tested. I am involved actively in creation, testing and updating of these test scenarios. Trainings attended: During my course of work, I have been actively involved in different training and development activities. I am trained in Business analysis and project management. Our work cycle transitioned to agile methodology recently, so I was trained in agile methodology. I also got an opportunity to get trained in different products offered by Nextgen and Mirth like Next pen, HQM, HER portals. Role and Responsibilities: As a Requirements engineer and a Business Quality Analyst, I was responsible for analysis of performance, safety, clinical, and compliance data and information. †¢ I was actively involved in aggregations and reporting of data and information to effectively analyze and determine opportunities to improve outcomes and/or processes. †¢ I assisted Quality team members in the maintenance of an organizational performance measurement system (quality, clinical quality, patient safety, risk management, case management and utilization management) and database, including assisting in theShow MoreRelatedHealth Informatics And Population Health Management905 Words   |  4 PagesHEALTH INFORMATICS AND POPULATION HEALTH MANAGEMENT Data is one of the most valuable assets in any healthcare organization. The adoption and use of EHR systems makes it possible to collect, store, and analyze more data than ever before. Through the use of analytical tools this data is being turned into meaningful and qualitative information with which to support the clinical, operational, and financial decisions of the healthcare facility. The process of organizing and managing data so as toRead MoreDefinition Of Health Information Technology875 Words   |  4 PagesDefinition of Health Informatics Introduction â€Å"Information is power† as the popular saying goes, is never proper than now with the current digital revolution. This digital revolution has impacted every major industry (including the healthcare industry). The healthcare industry is experiencing an ever increasing production of data which has resulted in the growth of new hardware and software and specialties (Hoyt Yoshihashi, 2014) to handle the processing and transformation of these data intoRead MoreThe Organizations Respective Industry1213 Words   |  5 PagesOrganizations compile information to develop assessments in regards to the organization’s respective industry. To ensure an organization remains competitive it identifies threats and capitalizes on opportunities. Their approach to retaining a competitive advantage is strategic in regards to thoroughly evaluating the environment. A technology, industry, market, and environment (TIME) analysis providing a product manager with the necessary resources to gather intelligence regarding market conditionsRead MoreHealth Care Industry : The World s Largest And Fastest Growing Industries1723 Words   |  7 PagesIntroduction: In today s time, the Health care industry also called the medical industry is one of the world’s largest and fastest growing industries. The Health care industry is a combination and integration of divisions within the economic sector that provides goods and services to treat patients with curative, preventive, rehabilitative and palliative care. In the United States, health care industry is steadily rising to meet the requirements of a growing population with an increasing life expectancyRead MoreInfluence On The Workplace Settings1339 Words   |  6 Pagesby ICD-10-CM/PCS in regards to information capture, registration, and medical necessity. The influence on clinical care is with disease and case management, DRG assignment and case mix management, clinical documentation and coding, care guidelines or protocols, and nursing documentation. Billing and financial systems are also affecting for health plan contracting, coding, claims processing, payment policy, and physician r eimbursement management. Health information systems impacted include; clinicalRead MoreThe Healthcare Information And Management Systems Society1172 Words   |  5 Pages Today’s healthcare industry relies heavily on interoperability standards to ensure that the correct data is available when needed. Not only is it important for patients and providers to have access to this information, but it is also important that the information is accessible in a way that is reliable and meaningfully used. In healthcare, interoperability can be defined as the â€Å"ability of different information technology systems and software applications to communicate, exchange data, and useRead MoreCvs Sets High Standards For Csr Policies944 Words   |  4 Pagesprotecting the planet, and creating economic opportunities. It â€Å"is supported by strategic priorities and goals, and aligned with the CSR material issues we identified in 2013, a process that was informed by internal and external st akeholders† (CVS Health). One of the factors, which are also included in our CVS ´s mission statement, is to make healthcare accessible and affordable. The market reach of CVS is expanding through a globalized environment. The second of these three pillars of CVS ´s corporateRead MoreBanner Health : A Non Profit Organization986 Words   |  4 PagesBanner health is based in Phoenix Arizona and is a non-profit organization that are dedicated to make a difference in the lives of the society through quality patient care. They are the largest health care system in the U.S, and have more than 39,000 employees, 25 hospitals and a growing network of health centres and clinics. The focus of the Banner healthcare is to create the best for the community. Banner healthcare is the leading non-profit healthcare organization that focus on providing healthRead MoreEvolution of Health Care999 Words   |  4 PagesEvolution of Health Care Information Systems Nancy Glaz HCS/533 February, 4, 2013 Sean Kern Evolution of Health Care Information Systems The introduction of Health Information Systems (HIS) to the health care industry has changed the delivery and reimbursement services in the United States (US). The history of information systems (IS) has enhanced communication between patients, providers, and insurance providers. Prior to the information age, health care use a paper method to maintainRead MoreThe Managed Health Care System1678 Words   |  7 PagesThe managed health care system is a complex process that must align financial incentives and goals. Therefore, managed care is thought of as a complex puzzle that once one piece is moved it will affect the outcomes of the rest of the system (Boyd Finamn, 2010). As a result, it is essential that the managed care organization have the ability to align its financial incentives with the goals of all parties involved, such as the providers who deliver healthcare services and the health insurance plan

Freedom and Servitude in Shakespeares The Tempest Essay

Freedom and Servitude in Shakespeares The Tempest What is slavery? Is it an institution? A mental state? A physical state? Is it human nature? Or is, â€Å"†¦slavery is†¦an inherent, natural and eternal inheritance of a large portion of the human race† (Ruskin 307). Whether or not any one of these options is true, the fact remains that each says something about humanity. Therefore, when a play like The Tempest comes along, centering on the themes of freedom and servitude, one must look for the commentary that is thereby produced, keeping in mind that Shakespeare rarely lacked commentary. Of course, in Shakespeare’s way, there are several characters introduced within this theme. Hence, I pose the question: Who is the slave?†¦show more content†¦Ariel does, at times, complain – hoping for its pending freedom. But through discipline and sometimes anger, Prospero reminds the spirit of how much good has been done for it already: Pros. Dost thou forget From what torment I did free thee? Ar. No. Pros. Thou dost, and think’st it much to tread the ooze Of the salt deep, To run upon the sharp wind of the north, To do me business in the veins o’th’ earth When it is baked with frost. Ar. I do not, sir. Pros. Thou liest, malignant thing. Hast thou forgot The foul witch Sycorax, who with age and envy Was grown into a hoop? Hast thou forgot her? Ar. No, sir. [1.2.252-261] Ariel is therefore constrained by this sense of debt and obligation that Prospero creates in its mind. Nonetheless, the spirit is typically seen as the dutiful servant by carrying out the orders given entirely, and usually without comment. â€Å"Ariel is the spirit of generous and free-hearted service, in early stages of human society oppressed by ignorance and wild tyranny† (Ruskin 307). Ariel isShow MoreRelated European Colonization in Shakespeares The Tempest Essay1279 Words   |  6 PagesNo Critique of European Colonization in The Tempest      Since the 1960s, several critics have found a critique of colonialism in their respective readings of Shakespeares The Tempest. The most radical of these analyses takes Prospero to be a European invader of the magical but primitive land that he comes to rule, using his superior knowledge to enslave its original inhabitants, most notably Caliban, and forcing them to do his bidding. While the textual clues concerning the geographic locationRead MoreExamples Of Colonialism In The Tempest944 Words   |  4 PagesThe Tempest, written by playwright William Shakespeare is one of his most popular, yet also controversial plays. This paper will discuss the postcolonial interpretations of Shakespeare’s play, by looking at the nature of colonialism, and how it has been incorporated within his play, through the role of the colonized versus the colonizers. This paper will also compare how 21st century audience’s views may differ to that of the traditional Elizabethan’s, in re lation to the play’s treatment of the originalRead MoreTheme Of Freedom In The Tempest821 Words   |  4 PagesOne of the most prominent themes in Shakespeare’s The Tempest it undoubtedly that of freedom, mastery and servitude. Several different dynamics of servitude are presented in the relationships between the characters. Throughout this essay I will explore some of these relationships, and demonstrate the different ways in which the characters function in them. Although â€Å"it is now impossible to teach the play without some discussion of colonialism† (DeCoursey, 43), McConnell highlights the differenceRead MoreThe Postcolonial Interpretations Of Shakespeares The Tempest1512 Words   |  7 Pages The Tempest, written by playwright William Shakespeare is one of his most popular, yet also controversial plays. This paper will discuss the postcolonial interpretations of Shakespeare’s play, by looking at the nature of colonialism, and how it has been incorporated within his play, through the role of the colonized versus the colonizers. This paper will also compare how 21st century audience’s views may differ to that of the traditional Elizabethan’s, in relation to the play’s treatment of theRead More The Cycle of Slavery in The Tempest Essay1641 Words   |  7 PagesThe Cycle of Slavery in The Tempest  Ã‚   William Shakespeare’s The Tempest blends elements of adventure and intellectual inquiry. The plot of Shakespeare’s last work contains comedy, romance, and action enough to sustain the interest of his common audience. However, there lies beneath the eloquent language and exciting plot an intelligent political commentary. Shakespeare uses the setting of a virtually uninhabited island as an experimental testing ground for the institution of slavery. ShakespeareRead MoreEssay On Colonialism In The Tempest1624 Words   |  7 PagesAs Shakespeare’s final play, The Tempest, holds phenomenal value. In his writing, Shakespeare often included contemporary issues of his time. In Hamlet, for example, the idea of a King dying was an important notion. This was drawn from the belief that a King got his authority from God, so if he died nature would become unbalanced and disturbed. In The Tempest, he included his supportive views of colonialism into his writing. Centuries late r, Aimà © Cà ©saire made an adaptation of Shakespeare’s The TempestRead MoreThe Tempest By William Shakespeare950 Words   |  4 PagesThe Tempest is a play that seems to be about a group of shipwrecked nobles, when in actuality it is a critique of the destructive effects of one group forcing its ideas on another. William Shakespeare wrote The Tempest in the early 1600’s, a time when England was beginning to assert itself as a superpower by colonizing other countries. In The Tempest Prospero is a callous character who mistreats Caliban, and as a result, Caliban becomes resentful and bitter, but unable to rule himself; ultimatelyRead More Caliban in Shakespeares The Tempest Essay1855 Words   |  8 PagesThe Tempest, considered by many to be Shakespeare’s farewell to the theatre, has of all his plays the most remarkable interpretive richness. The exceptional flexibility of Shakespeare’s stage is given particular prominence in The Tempest due to its ori ginality and analytic potential, in particular in the presentation of one of his most renowned and disputed characters, Caliban. Superficially portrayed in the play as a most detestable monster, Caliban does not evoke much sympathy. However, on furtherRead More Essay on the Importance of Language in The Tempest1326 Words   |  6 PagesThe Importance of Language in The Tempest      Ã‚   In discussing Derridas view of Western literature, Geoffrey Hartman writes that Western tradition has been marked . . . by a metaphysics of light, by the violence of light itself, from Apollonian cults to Cartesian philosophies. In the light of this emphatic light everything else appears obscure; especially the Hebraic development of aniconic writing and self-effacing commentary of textuality (xix). This point is well illustrated by the natureRead MoreThe Tempest By William Shakespeare1640 Words   |  7 Pages Brown’s insistence that The Tempest is a play of steeped in ambivalence and contradictions is not entirely unfounded, however. Prospero himself is an extremely powerful magus whose power borders on the transcendent and divine; he is also a man obsessed with perfecting his â€Å"art† that, at times, can be base and wicked. He demonstrates compassion and generosity, yet his apathetic and sometimes contemptuous treatment of other characters raises questi ons about his moral sensibilities. Within the drama

Inmate Classification Free Essays

Inmate classification, as soon as the person is convicted of a crime, he is sent to the level of a prison accordingly with respect to his crime. The nature of a crime determines the level of a prison, if a person committed a more violent crime; it is likely that he would be sent to a more secured level of a prison. There are four levels of prisons, minimum, medium, close and maximum. We will write a custom essay sample on Inmate Classification or any similar topic only for you Order Now However, I would like to just discuss minimum and medium level. Minimum – Minimum security prison consists of dormitories that are not very secured, and are monitored by correctional officers regularly. As they used to hold people who committed a crime that wasn’t as violent such as driving drunk or other crimes of such nature, there are no watch towers surrounding minimum security prisons, and they usually have a single fence perimeter. The movement of inmates isn’t controlled, and they’re free to move within the prison without any problem. The inmates in minimum security prisoners are usually asked to do community based work such as road maintenance or working for a civilian employee etc. Medium – Medium security prisons are not as secured, but securer than minimum security prisons. They usually consist of dormitories that are capable of holding around forty-nine to fifty inmates. Unlike minimum security prisons, inmates are not allowed to move as freely, and are supervised almost all of the time. At night each dormitory is locked, and supervised by a correctional officer who monitors every movement. Medium security prisons are also covered by double fenced perimeters, and usually have watch towers, so that no one escapes. How to cite Inmate Classification, Essay examples

The Tulsa Race Riot and Floridas Rosewood Massacre free essay sample

The Tulsa Race Riot and Florida’s Rosewoood Massacre In about the 75 years following the Tulsa Race Riot, there has been investigation on what has happened in Tulsa on the date May 31 and June 1, 1921. The Tulsa Race Riot was a devastating event in history where many had lost their lives, around 300 with recent investigations, and the Greenwood District of Tulsa was destroyed. The riot started over a racial dispute, involving a group of black men trying to prevent a lynching of another black man after he was arrested, that escalated in the worst way leaving over a thousand homeless. Afterwards this horrific event was hid from the public for many years and is just being brought to attention within the past 10 years. The community that was destroyed from fire and destruction from the riot has since been rebuilt and is a completely changed area. But it is known there are still harsh feelings about what happened those many years ago and what little has been done to make up for it. No reparations have been made so far those who have suffered through the riot and survived and for the ones who didn’t and their descendents. No one was convicted for his or her participation in the riot and no compensation has been given for the many destroyed homes leaving many people homeless. The survivors of the riot are telling their stories and it is understood that they are trying to get the knowledge of this disaster to spread to other places outside of Tulsa to hopefully get something positive out of it weather it be knowledge for others or something to cope with the grief. This event is not in history books and has not even been really talked about within and outside the community until recently. Nothing effective has been done to make up for what wrong has been done to the victims. Which should immediately be changed, especially for the survivors of the incident who are still alive to their tragic story and share the truth that has been under wraps for so many years. Schools around Tulsa are now starting to talk about what happened but still no where in history books or anywhere else is it being taught. Florida’s Rosewood Massacre of 1923 was an event that occurred because of a rumor of a white woman being sexually assaulted by a black man, resulting in at least 10 men killed and most of the African American community of Rosewood devastatingly being burned down except for 2 buildings. In earlier years it was sufficient if there wasn’t much questioning of the woman or the others that were around during the attack. Instead they just took the woman’s word for it and ignored any other allegations of what happened. The evidence of what happened spread around the area of Rosewood setting off a group of white man searching for an escaped convict they assumed was to blame, resulting in the massacre. After many years of this massacre occurring and not being exposed, 50 thousand dollars has been put to the investigation to find out any more information by looking through areas that which it has occurred. This, just like the Tulsa Race Riot, was a horrible act of racial violence that responsibility needs to be taken by the state it occurred in. But unlike Tulsa something has been done; 7 million dollars has been assigned to the remaining living victims and the families of those who are no longer alive to try and make right for what has happened. This Compensation was effective enough but the one of the only ways to completely make up for what happened is if it was brought to light much sooner, and something was done about what happened many years ago when most of the people were still alive instead of waiting until now when everyone is dying off. Its understood that people believe waiting until most of the survivors have passed away and then tell the events of what has happened is going to be to late. The very few survivors that are left from this event are telling their story because if they don’t know one would have known the truth as to what happened during that duration of time the massacre occurred. So far both reconciliations have not been effective enough especially for the Tulsa Race Riot. That is why everything is going to be done to bring justice to those who have suffered through these events in history. To make up for what wrong has happened to the people that suffered through the Tulsa race Riot an amount of 8 million dollars is going to go to the victims and their families. This is more money than the Rosewood victims received only because the Tulsa Riot involved a great deal more of people. This amount is going to be given because of the grief they had to experience from death of the people around them, being homeless, the amount of time it took to get this event any recognition, and having to start their lives over from scratch since their property was destroyed and burned down. thousand dollars will be given to any further research that needs to be conducted for the Tulsa Race Riot so that all information is gathered. Both events will be written about by professional historians to put in to textbooks of all over the country when all investigations are complete over time starting where it occurred and then spreading to different states due to the costs of new textbooks. What is being done is to restore the social peace between the state and the victims of these gruesome of events that were not accounted for many years so there is no hatred or anything negative between the two. MLA Citation

Accounting for Strategic Management and Control

Question: Discuss the accounting for strategic management and control, evaluation of Kanymoon Universitys benchmarked position. Answer: Introduction A management accountant stands a better chance in an organization at taking an overview of the organization they work and provide the best response and advice that the organization should take (Vaivio, 2008). In this case where the administrator requests for a report from the management accountant on how to complete the benchmarking process as well as give valid recommendations. Such a case will help the Kanymoon University (KU) take the rights steps in reducing the costs that it accrues within a financial year after comparing with other major stakeholders in the same industry who provide the schooling services. This will help the management of Ku make the necessary changes as they learn the few secrets that the other universities use in saving a few funds even as they provide the best services to their students. Benchmarking is a process that does not happen once. It is an ongoing process (Ward, 2012).This is because the management has to compare all the processes and the performance of the school with that of the others from the administrative costs to all other costs like the maintenance costs. It will then pick the best practices and apply them in their school that will help reduce the costs they incur after the government has stopped its funding; performance is the major indicator which reveals a metric performance allowing comparisons with others. Such is the measure of the cost per unit of measure in this case the students versus the amount in cash they pay. This process helps in the strategic management options and application of the best practice that will allow the management moves their organization in the next level (Scapens, 2006). They can then make plans from the assessment and analysis and make the necessary changes they need to hence reducing the costs incurred and increasing the aspect of performance. Main Body This is the part of the management report that carries all the important analysis that the management accountant found as they compared the activities amongst the three universities and drawing conclusions about the reports they presented. Evaluation of Kanymoon Universitys benchmarked position A look at the administrative costs that the management accrues for most of their academic year reveals that KU has the least of the costs of the accrued funds within the academic year. The facilities management in terms of the research money set aside takes up the highest percentage in the funds as they spend more than twenty six million serving a number of about seven thousand staff members and more than twenty eight thousand students. These on comparison to the amount of money spent by the BU is almost the same range serving over twenty nine thousand students and more than eight thousand staff members. If KU would choose to reduce the amount spent in the research and more so in the facilities management and the laboratory management, they would save a large amount of funds. On the other hand, the research contract value of KU is higher than the other two universities, AU and BU that it uses as their foundation to do the benchmarking. This is a clear indication that they award their contracts and takes the highest bidder to provide them with the services they need in the learning institution. A look at the other two universities shows a difference margin of more than twenty million and thirty million respectively from the AU and BU. This is a higher amount of money they spend depending on the high number of students that BU has in their school and it emerges as the lowest spender in the research contracts. KU will benefit more from the established gaps and identification of the reason that there are huge differences in the spending. Such will help the management take the corrective measures to improve the future performance a while reducing the costs incurred. The position that the management of Kanymoons University should take is a corrective actions that will help in improving the services they offer as they accommodate more students in the future. They will reduce the costs they incur in each category while they do not compromise on the contractors they award to perform the research on their behalf. Working with the government is the first indicator that their services are of high quality (Ma Tayles, 2009). The tools they will use in application of the benchmarking options they choose will also be another determining factor as they determine how fast the changes are implemented in the organization. The right tools applied in the school will allow the management and other members of staff the smooth transition of the changes as they accommodate the new recommendations. Such will help every member align with the new changes as they make sure they are in line with the requirements on their part in reducing the costs. Strategic management accounting Kaplan Atkinson, (2015) defines strategic management accounting as the analysis of the data used in the management on a business in comparison to the competitors. Such information is important in the development and the monitoring if the strategies that the business applies to its line of business. Lord, (2007) on the other hand defines the strategic accounting techniques as the backbone of support of the organization. This happened through the use of the advanced technology where more sophisticated products and services are developed to curb the competition. Langfield-Smith, (2008) further suggests that the literature review on the matter of strategic management accounting gives ideas from different scholars who have made an attempt to define the matter. They all agree that the analysis if the information in the products and services of the firm and the competitors costs that they charge are the major areas of compassion and of interest. Recent developments in the subject of strategic management accounting reveal that it provides the information that help in supporting the strategic decisions that organizations make on a daily basis. Such decisions affect the long-term and hence their effect on the organization is significant. Recommendation Kanymoon University management could also contact the management accountant and specify that they would want another method considered as one of the strategic management accounting (SMA) that will work instead of the benchmarking technique. One of the major suggestions that the management accountant would recommend to the management is the use of Activity-Based Management (Lessmann et al, 2008). This method if applied by the management in their day to day activities may help in identifying the activities that the school does using the activity based costing method as they carry out their value chain analyses. Such will also benefit the organization in evaluation of their performance while they take the corrective measures that will benefit the school while at the same time improving the strategic and the operational decisions that take place within the authority of the administrative. Costs in all sectors in the school will reduce significantly with the adoption of the technique. Adopting this accounting principle will help the university track down the relationship between the overheads costs to their activities such that the overhead costs could be specifically allocated to the services or the products that they are used. The management will have a better grasp in managing their activities hence reducing then costs while at the same time improving they student value. In order to have a better view at the Activity-Based Management (ABM), the management will divide its activities in either operational or the strategic (Khataie et al, 2010). In the strategic ABM, the staff will have the responsibility of doing the right thing and choosing the right option using the activity based costing information where they will decide the products they can develop and which activities they can use while at the same time focusing on the student who are the major interest of the university. On the other hand, the operational ABM will be focus on improving the efficiency in t hat the management will do away with activities that no longer add value to the university nor to the student activities as they need to cut the costs down that will not affect the value that the students get at the end of the day. The technique will benefit KU through the tracking down of costs that affect the daily activities of the school within an academic year. All the management and staff having the same goals and objectives and working towards the common goal will help the school attain the goals that they set. All activities irrelevant to the costs and those that no longer matter will be reduced as that management ensures that every cost that the school pays for are traceable (Garrison et al, 2010). Any amount that the school spends and appears to stem from a source that the school cannot identify with is cut down improving the efficiency of the method used. Conclusion Major changes that the KU management will take will also depend on their future goals as well as the level of competition they would want to maintain in the market. They will make the necessary changes in their costs in reducing them making sure that they do not affect the quality of the services they provide to their students. Such will be the measure of the right actions after the benchmarking exercise as they embark in balancing the costs in the administrative costs in regards to their future in terms of increased staff members or the increased number of students. KU should implement the best practices only that are, pick the best in the first university and the best in the second university and find channels through which they can implement the practices. Such will take the new format in reduction of costs and the improvement of service delivery. After some time, they should take periodic reviews to ensure that the best practices they implemented blend well with their organization reducing the possibility that there will be areas that fail. In any case, where there are chances that one of the best practice chosen does not work for their organization, they should take the necessary steps to remove it from their school. What works for one university might not work for another (Zimmerman Yahya, 2011). This is an external benchmarking hence the need to take precautionary measures to adopt the best practices that will benefit the organization. The most important aspect that the organization wants to achieve is reduced costs without affecting the quality of the services they give their students. That will be the solution through the benchmarking process and the advantages accrued for the university. This may necessitate the need to take care of its costs even after the economy recovers from the recession and do away with the government support. References Albright, T. L., Gerber, C. A., Juras, P. (2014). How naval aviation uses the balanced scorecard.Strategic Finance,96(4), 21-29. Benson, A. M., Henderson, S. (2011). A strategic analysis of volunteer tourism organisations.The Service Industries Journal,31(3), 405-424. Bhimani, A., Langfield-Smith, K. (2007). Structure, formality and the importance of financial and non-financial information in strategy development and implementation.Management Accounting Research,18(1), 3-31. Cadez, S., Guilding, C. (2008). An exploratory investigation of an integrated contingency model of strategic management accounting.Accounting, organizations and society,33(7), 836-863. Garrison, R. H., Noreen, E. W., Brewer, P. C., McGowan, A. (2010). Managerial accounting.Issues in Accounting Education,25(4), 792-793. Kaplan, R. S., Atkinson, A. A. (2015).Advanced management accounting. PHI Learning. Khataie, A., Defersha, F. M., Bulgak, A. A. (2010). A multi-objective optimisation approach for order management: incorporating activity-based costing in supply chains.International Journal of Production Research,48(17), 5007-5020. Kneevi, S. P., Rako evi, S. B.,  uri, D. (2011). Management Accounting in Achieving Competitive Advantage and Bank Controlling.Management (1820-0222), (59). Langfield-Smith, K. (2008). Strategic management accounting: how far have we come in 25 years?.Accounting, Auditing Accountability Journal,21(2), 204-228. Lessmann, S., Baesens, B., Mues, C., Pietsch, S. (2008). Benchmarking classification models for software defect prediction: A proposed framework and novel findings.Software Engineering, IEEE Transactions on,34(4), 485-496. Lord, B. R. (2007). Strategic management accounting.Issues in Management Accounting,3, 135-154. Ma, Y., Tayles, M. (2009). On the emergence of strategic management accounting: an institutional perspective.Accounting and Business Research,39(5), 473-495. Rezaie, K., Ostadi, B., Torabi, S. A. (2008). Activity-based costing in flexible manufacturing systems with a case study in a forging industry.International Journal of Production Research,46(4), 1047-1069. Scapens, R. W. (2006). Understanding management accounting practices: A personal journey.The British Accounting Review,38(1), 1-30. Vaivio, J. (2008). Qualitative management accounting research: rationale, pitfalls and potential.Qualitative Research in Accounting Management,5(1), 64-86. Ward, K. (2012).Strategic management accounting. Routledge. Zimmerman, J. L., Yahya-Zadeh, M. (2011). Accounting for decision making and control.Issues in Accounting Education,26(1), 258-259.

Free Essays on Violence In The United States

and the help of an adult, instead of fighting with physical means. Here are some tips for you to stop the violence. Learn safe routes for walking in the neighborhood, and know good places to seek help. Trust your own feelings, and if there's any sense of danger, get away fast. Report any crimes or suspicious action to the police, your school authorities, or your parents. Don't open the door to anyone you and your parents don't know and trust. Never go anyw... Free Essays on Violence In The United States Free Essays on Violence In The United States Through the decades violence has spread though the United States. But what exactly is Violence? Violence is intense, turbulent, or furious and often destructive action or force. It basically means to cause someone or something to suffer. Today in the United States violence is a huge problem. Whether is domestic violence, violence in schools, from the media, or violence from wars? But there are people out there who want to help. People can make a difference. There are so many different causes of United States violence. One cause is domestic violence. Domestic violence is violence coming from your own home. From your parents or family, or if you have a broken home. Usually the violence comes from a drinking problem or drugs. Another place where it might come from is violence in schools. There have been so many shootings, and kids will bring knives to school and have fights. Even with girls there have been fights. Recent studies show that fights between girls are much more powerful than boys. They hurt physically and mentally. It could make you unstable. Another cause of violence is violence from the Media. They show all these video games that show shooting and killing is okay. Also from the television and movies makes a huge impact on some ones life. Then the war causes violence because people start to choose sides and start to break the peace. What can you do to help stop violence? You can be a big part of stopping violence in the United States. You can settle argument be words and the help of an adult, instead of fighting with physical means. Here are some tips for you to stop the violence. Learn safe routes for walking in the neighborhood, and know good places to seek help. Trust your own feelings, and if there's any sense of danger, get away fast. Report any crimes or suspicious action to the police, your school authorities, or your parents. Don't open the door to anyone you and your parents don't know and trust. Never go anyw...

The Most Massive SEO Copywriting Guide To Make Your Traffic Soar

The Most Massive SEO Copywriting Guide To Make Your Traffic Soar According to Internet Live Stats, Google processes over 60,000 searches per second. That means its sending tons traffic to websites all around the world. As a result, its unsurprising that 61% of marketers say improving search engine optimization is their top marketing priority. It also means the competition is fierce. To make matters worse, its often tough to know whether your current tactics are effective. One thing is for sure, though: successful SEO starts with effective content. So, does that mean if you write great stuff, your pages and blog posts will rank? Not exactly. That content needs to be written to appeal to both search engines and humans, so Google (and others) can send traffic to the best possible sources. And this means understanding both search engine optimization and copywriting in equal measure. At this point, you probably have some questions. Fortunately, youre about to find answers. Read on to find the answers and master SEO copywriting, once and for all. What is ? is an industry-leading marketing management platform for teams of all sizes. Start planning projects on unified calendar and learn how you can overcome makeshift marketing now. Table of Contents: Copywriting Templates SEO and Copywriting Tools What is Copywriting? Why Does SEO Matter? How Does SEO Work? Copywriting 101 Copywriting Formulas Keyword Research Writing Optimized Content Measuring SEO Success When Content Fails The Most Massive SEO Copywriting Guide That Will Make Your Traffic Soar Grab Your Free SEO Copywriting Template Bundle This post is packed with practical tips to help you write better copy that ranks and converts. In order to help you apply what you learn, weve put together this free downloadable bundle of useful templates and other resources. Youll get: An On-Page SEO Checklist to make sure every piece of content you publish is properly optimized. An SEO Content Strategy Template to figure out what youll publish (and why). An easy-to-follow SEO Copywriting Template to simplify and organize your content writing process. Download all three before we get going.Recommended SEO and Copywriting Tools Here are some tools and gadgets to keep at your disposal: Grammarly: This is a life-saving spelling and grammar-checking tool. Hemingway: Improve your writing and make your content easier to understand. Yoast: If you use WordPress, this plugin is essential for editing title tags and meta descriptions. Plus, it packs tons of additional power, too. Ahrefs: This is the SEO tool of choice at for keyword research, rank tracking, and more. Can I Rank: Analyze content and keywords to understand exactly what your copy needs to do, in order to rank. Spotibo SERP Preview Checker: See what your title tags and meta descriptions will look like in search results. What Is SEO Copywriting, Exactly? In simplest terms, it’s the practice of writing content that aligns content with search queries. This involves writing copy that connects content with search intent and solves your audience's problems. Ultimately, that's what powers the top-performing content on Google. Sounds simple enough, right? Well, it isn’t quite that easy. Sometimes, incorporating keywords can mean rephrasing your wording (even if you'd prefer another choice of words). Or, you might even feel tempted to give into spammy old-school tactics like keyword stuffing (cramming keywords everywhere possible- a quick way to turn off readers and get slapped with a penalty from Google). What’s an aspiring SEO copywriting wizard to do? Keep these points in mind: Your goal is not simply to rank in search engines. Rankings are important. They drive traffic, which help drive conversions, after all. They’re not your end goal, though. Your goal is to connect the dots between your audience’s problems and the solutions your content provides. Ensuring your content ranks is a means to this end. That means understanding the search intent behind targeted keywords and creating stuff that delivers an â€Å"aha!† moment for your reader. That’s what’s going to lead to more conversions and sales. Put your audience first. It’s blatantly obvious when marketers don’t do this, and the results are never as good as catering to your reader’s needs first. What should every #SEO copywriter keep in mind? Find out here: Why Should Writers Pay Attention to Search Engines, Anyway? Your business needs new customers to keep the lights on. Search engines are one of the best ways to attract them. Now, you may have heard that SEO is unnecessary because Google has gotten better at understanding content without using keywords. It's true that search engines are better at understanding topics and context without heavy-handed optimization than they once were.  However, they still need help understanding what your content is about, and getting this right is key to maximizing organic search traffic. That’s where your  SEO copywriting skills come into play. By understanding how to write for humans and optimize for search engines, you can make sure your content ranks for the right search terms to reach the right audience. Do it well, and you’ll drive tons of high-converting traffic to your content and bring in more customers. How Does SEO Work? It's useful to have a working knowledge of SEO before moving forward. Unfortunately, well-meaning marketers often make this more confusing than it needs to be, causing writers to overthink what they're being asked to do. This post will attempt to make the essentials easily digestible. In their legendary SEO beginner's guide, software provider Moz says: Search engines have two major functions: crawling and building an index, and providing search users with a ranked list of the websites they've determined are the most relevant. Understanding Links and Their Impact on SEO The way search engines build indexes relies on links. Links between pages help the search engines understand the relationships between sites across the Web. To quote Moz once again: Imagine the World Wide Web as a network of stops in a big city subway system. Each stop is a unique document (usually a web page, but sometimes a PDF, JPG, or other file). The search engines need a way to â€Å"crawl† the entire city and find all the stops along the way, so they use the best path available- links. How do Google (and other search engines) understand what's on each stop? That part relies on the content of each web page, or other document or file in its index. Webmasters might link content that is related on their own sites, or link out to relevant content on other sites. This creates the necessary pathways search engine bots need to crawl through the web and understand how the web is constructed. In order to create content people want to link to, and that search engines can understand, it needs to be relevant to topics people search for. It also needs to be well-written, structured in a way that's easy to read, and include on-page elements that tell search engines, "This content is relevant to this topic." It's okay if this doesn't quite make sense yet. Give it time, and it'll start to click. Understanding How On-Page Factors Influence SEO When it comes to SEO, it's important to understand the big picture. There are tons of different ranking factors that can impact your performance. This infographic from Backlinko illustrates some of the most important elements a copywriter or content creator should know: Source: https://backlinko.com/on-page-seo. Copywriting 101: Get a Grip on the Basics Copywriting is a timeless art, whether you're concerned with SEO or not.  Without a strong foundation in fundamental sales writing techniques, your efforts will struggle. This section will walk through basic techniques for effective copywriting, from audience research to formulas you can follow for success. What Is Copywriting? Copywriting all about writing that converts readers into customers.  This video from Kopywriting Kourse offers a succinct explanation: Start By Understanding Your Audience If your copy is going to stick, you need to know exactly who you’re writing for. With some simple audience research (and maybe a persona or two on hand), you can make targeting your message to the right customer much easier. The best copy addresses a problem, at the intersection of your product's purpose and audience's needs. This forms your "content core." Recommended Reading: How to Find Your Target Audience And Create the Best Content That Connects Next, Understand Your Customer's Problems and Pain Points Your product or service helps solve a problem. Your copy needs to communicate what makes your product the best option. To do this, you need to have a clear understanding of your target customers’ pain points. Here are a few places to start: Talk to your sales team.  They interact with customers directly and have great insight. Ask customers on social media. They'll tell you what they think. Good, or bad.   Lean on customer and audience surveys. This is another way to get direct feedback. Then, Consider Developing Some Basic Customer Personas You may not have the time or resources to build personas. But, if you can, they're helpful for  understanding your audience. Personas are like character descriptions of customers. At a minimum, a persona should tell you a few basic things: Who is your target consumer?  Be specific. What are their interests and concerns? This could include things outside your industry. What are their primary pain points? You need to know what they need help with before your content can provide useful answers. This is a (very) short list of everything a good persona should tell you. For a more detailed guide on developing user personas, check out this post here. Writing for SEO? Start by understanding your core persona.Know How the Marketing Funnel Works Marketing funnels map intent to different stages of the purchasing process. They typically include at least three stages: Top of Funnel (TOFU): At this stage, customers are unaware of your brand or product. Middle of the Funnel (MOFU):   The customer knows they need a product or solution. However, they may or may not be considering your brand. Bottom of the Funnel: Now, the customer is ready to make a purchase. Some marketing funnel visualizations add more stages. Here is an example: As a copywriter, it's important to understand which stage you're targeting. A lot of content written for SEO purposes targets the top of the funnel. However, you may also need to write copy targeting the bottom of the funnel, too. This could include writing landing pages or product descriptions. As a copywriter, it's important to understand which stage of the marketing funnel you're targeting... Understand Basic Copywriting Formulas Even when you’re taking search into consideration, the basics principles of the craft still apply. Use these simple formulas to craft content that connects with your audience and motivates your desired action. PAS (Problem / Agitate / Solve) This classic formula has been kicking around for decades. Here’s how it works: Identify a problem. Since you spent time researching your audience, you should know common problems they face. Agitate anxiety around that problem. What makes this problem particularly pressing? Offer a solution. How can your product or service make your audience’s life better? Let’s say you’re selling rain repellant auto-glass coatings. Here’s how this formula breaks down: Problem: Driving in rain can be difficult when your car’s windshield doesn’t deflect moisture. Agitation: This problem is made even worse when driving through storms at night. Solution: Spraying coating on your windshield can decrease your chances of getting in a wreck due to poor visibility. Here's how the PAS copywriting formula worksAIDA (Attention / Interest / Desire / Action) This formula follows four phases: Capture your reader’s attention. This often starts with writing headlines and title tags people can’t help but click. Stoke interest. Follow through on your headline with interesting information that keeps them reading through to your call-to-action. Inspire desire.  Show your reader how life could be better with your product or service. Drive action.  Roll out your call-to-action and tell them how they can learn more or make a purchase. Using our auto-glass coating example from before, let's create a hypothetical example of this formula in action: Attention: You've never seen through a windshield this clear (even on the darkest, stormiest, nights). Interest: It's made possible with a secret solution no one else has. Desire: And it can be yours for one low price at your nearest retailer. This isn't a fantastic example, but you understand how it works. Here's how the AIDA copywriting formula worksThe Four Cs (Clear / Concise / Compelling / Credible) This formula aims to achieve everything authoritative content should be. For that reason, it’s perfect for crafting search-optimized content that convert. Clear. Make your point plain as day. Concise. Cut anything from your content that doesn’t directly help your reader. Compelling. Make it interesting. Work in stats and other data points that are accurate but hard to believe. Credible. Back up your claims with reputable sources. Let's go back to our auto-glass coating example one more time: Clear: Nothing maintains windshield visibility like this auto-glass coating. Concise: How? With a patented tri-chemical compound. Compelling: Nothing else cleans windshields better ... Credible: ... and it's backed by a five-star review in Motor Trend. Again, this isn't a wildly creative example. But, you can see how this formula's individual components work. Here's how the Four C's copywriting formula works Check out these detailed guides to common copywriting formulas for even more to choose from: "The 27 Copywriting Formulas That Will Drive Clicks And Engagement on Social Media" by Kevan Lee at Buffer "Copywriting Formualas: Don't Write From Scratch!" by Joanna Wiebe at Copyhackers "21 Incredible Copywriting Formulas I Use" by Copy Ranger "114+ Copywriting Formulas to Get Traffic and Leads" by Helen Nesterenko at Writtent "3 Brilliant Copywriting Formulas for Crafting More Persuasive Landing Pages" by Amanda Durepos at Unbounce Recommended Reading: How to Create a Marketing Strategy That Will Skyrocket Your Results By 9,360% Getting Started With SEO: Keyword Research Keywords are your guiding light for SEO copywriting success. They offer insight into what your audience needs from your content and which problems they’re looking to solve. So, how do you find which keywords your content should target? First, identify topics your audience is interested in. If you completed the customer research steps in the previous section, you should have some ideas around general topical areas. Next, use a keyword research tool (or two or three) to find search volume and search difficulty. Here are some popular options: Adwords Keyword Planner:  Sure, it’s more of a PPC tool than an SEO one. It’s also free and still provides valuable keyword insights to incorporate into your strategy. Moz Keyword Explorer: If you have a paid Moz account, you’re probably familiar with its built-in Keyword Explorer tool. It’s robust and feature-rich, providing tons of information around keyword volume, difficulty, related terms, and more. Ahrefs Keywords Explorer: This option from Ahrefs is similar to the Moz tool above. One cool feature it adds is the ability to identify the parent topic of a given keyword. Pretty cool. Again, this is a paid-only tool. LSI Graph: This free web-based tool finds terms related to a core keyword. Ubersuggest: This classic tool rounds up autocomplete results for keywords, helping you turn one keyword into tons of potential ideas. Doing keyword research? Try using these tools.The way these tools work on a fundamental level is simple: you enter a keyword, and it either provides you with relevant metrics, related ideas, or both. For example, a company that makes electric cars may want their homepage to rank for "electric cars." So, they could use Ahrefs to see if people search for this keyword: It turns out lots of people search for this term, which isn't surprising. But, what does all this information mean? Keyword Difficulty: This measures how difficult it is to rank on a keyword. The higher the number, the more challenging it will be. Search Volume: This is the estimated number of times the keyword gets searched in Google. Parent Topic: This is the broader topic this keyword falls under (it turns out "electric cars" is the parent). Sometimes, keywords are actually sub-topics of a parent topic. Traffic Potential: This is how much traffic a site could potentially get from this keyword. It takes total search volume, and the number of searches that result in a click, into account. Different tools offer different metrics you can analyze.  No matter which tool you’re using though, difficulty and volume are key. The most valuable keywords show  high volume  and low difficulty. They’re rare, but worth considering targeting when you do uncover them. Understanding Search Intent It isn’t enough to find keywords you can rank for and move on. You also need to understand what people are really looking for when they’re searching for a particular term. This is especially true for search terms that are similar in spelling or phrasing, or words with multiple meanings. Let’s take the search term â€Å"football scores† for example. Even though I’m in the United States, here’s what I see: Now, most of the world calls soccer â€Å"football.† However, here in the US, it's more likely I wanted American football scores from the NFL. If I were in Canada, I might have wanted scores from the CFL, too. Someone in Australia might have been looking for Australian Rules Football updates. In Ireland, a searcher could want Gaelic football scores. That’s a lot of different possibilities for one keyword phrase (and a lot of different types of football). There are a few reasons why I probably got the results I did: There was a major soccer (or football) tournament happening. Since Google processes searches for relevancy, it made a guess that’s what I was looking for. The NFL is out of season.  Ã‚  But, maybe I wanted to find historical scores from season’s past. I’m a sponge for useless football trivia. It wasn't a specific enough search query. If I wanted NFL scores, I could have adjusted my search to be more narrowly targeted. The takeaway here is you need to know exactly what your audience is looking for. There are no room for assumptions here. If your selected keyword is off-target, your content will be, too. If your selected keyword is off-target, your content will be, too.Segmenting And Mapping Keywords By User Intent So, how can you better understand search intent? First, understand that keywords typically fall into three different categories: Navigational: Someone is trying to find a particular website. Informational: Someone is trying to gather information on a topic. Transactional: Someone is looking to buy a product or service. Segmenting keywords into each bucket is easy enough. Odds are, you’ll likely focus on the second two categories (informational and transactional). Now, it’s important to understand where in the sales funnel each of these types of keywords aligns with. Here’s another look at what a typical marketing funnel looks like: Here's how to effectively map keywords to different marketing funnel stages:How Can You Tell Exactly What People Are Looking For? Once you have a keyword selected, it’s time to figure out exactly what people want when they search that specific term. Start with a simple Google search and review the results. Then, ask yourself a couple questions: Are there any common themes in the SERPs?  If every result  appears to cover a similar topic, that’s a sign the search intent is clear. Do the search results appear mixed?  Or, if results look like a mixed bag of different specific topics, it could be that search engines can’t quite determine exactly what someone might want with that given phrase. In this case, it might be better to choose a more specific term. Then, ask whether your given keyword is navigational, informational, or transactional. You can determine this by whether the term is intended to provide a basis for research  or to actually get the credit card out and make a purchase. Recommended Reading: Your Ultimate Content Marketer's Guide to Keyword Research Understand Secondary Keywords and How to Target an Entire Topic Understanding secondary keywords is a powerful skill for any SEO copywriter. If your parent topic is your primary keyword, then secondary keywords are related terms that should be included in your content. Here are a few easy ways to find these terms: Use a high-powered keyword research tool like Moz or Ahrefs Keyword Explorer. These platforms make it easy to compile lists of related terms. Check out related searches in Google. Google (and Bing) often displays related searches at the bottom of search results. This can give you ideas for other content you can create, or terms to include in your piece. Use LSI Graph. This aforementioned tool makes it easy to spin off tons of LSI terms from one seed term. Just visit the website, enter a keyword, and let ‘er rip. Or, you can use the new LSI Graph WordPress plugin  (if you’re using WordPress for your CMS). Note: There is some debate in the SEO world about whether or not "latent semantic indexing" is the correct term to use for incorporating secondary keywords into content. As a copywriter, you don't need to be distracted by this conversation, unless you find it interesting. It's more important to understand the application of this concept in regards to targeting topics, rather than understanding the mechanics and definitions of terms. Put It All Together: How to Write SEO-Optimized Content As a best practice, put content first and search engine optimization second. Stephen Jeske, president of CanIRank (a handy on-page SEO tool), said on the Actionable Marketing Podcast: â€Å"Only after I’ve published do I actually think about tweaking it so search engines can understand my post better. I like to write for humans first and search engines second.† This piece of advice came from the founder of an SEO tool, no less. So, what does that tell you? When it comes to SEO copywriting, people are your priority. When it comes to SEO copywriting, people are your priority.On-Page Keyword Placement Once upon a time, SEOs would jam keywords wherever possible. This routinely resulted in terrible copy that ranked well because search engines were less effective at filtering out crap. Fortunately, things have long since changed. Generally speaking, you need to think people first and search engines second if you want to succeed. But, it’s still Search engines need some guidance to understand what your content is about. So, strategic keyword placement is still an important part of any search-optimized content strategy, and that isn’t likely to change in the immediate future. Let’s dig into the where and why of on-page keyword placement. URL: The slug should include your primary keyword phrase. H1:  The headline should be in an H1 tag and should include your primary keyword phrase. H2 and H3 subheadings:  These are great places to include secondary and related keyword phrases (if and where appropriate). Introduction: If your keyword truly is the topic of your content, it shouldn’t be hard to reference it somewhere in your introduction. Throughout your content: Odds are, your primary keyword (and related phrases) are going to show up naturally throughout your content as you write. If not, consider rereading your content after you’ve finished a draft to make sure it’s present. Image file name: Include the primary keyword in one image file name. Tip: Don’t worry about keyword density (the ratio between the number of times keywords appear in your content and how many total words are present on your page). As long as your keyword phrases are included in your copy where search engines need them to interpret your content (and where it would make sense naturally for your reader), then you’re in good shape. Write an Optimized Headline Headlines are extremely important for any copywriter. Advertising visionary David Ogilvy once famously said: â€Å"On the average, five times as many people read the  headline  as read the body copy. When you have written your  headline, you have spent eighty cents out of your dollar.† The Headline Analyzer is a free tool for optimizing headlines before you publish. Plus, it's also built into :When writing headlines for search engine optimization purposes, remember the following: Include your primary keyword. It doesn't need to be an exact match. But, your headline should be closely relevant to your core keyword. Place the headline in an H1 tag. This post will explain what this means later on. Make sure your CMS uses only one H1 tag per page. Incorporate an action verb and a benefit. That's headline writing 101. Look at this headline example from the Moz Blog. Dominic wrote this post about "technical SEO problems." Therefore, he included this phrase in the headline, sending a strong signal to search engines about this content's topic. Insert Your Primary Keyword in the Webpage URL Search engines use keywords in page URLs to help them understand its content. Follow these guidelines: Write clean URLs:  Keep them punchy and concise. Use - and not _ : Incorporate your keyword phrase: Again, it doesn't necessarily need to be an exact match. However, it should be close. Here is the URL from the previous Moz Blog example: Notice how it includes the primary keyword. Plus, it also includes the term "checklist," which will help this page rank for searchers looking for one to solve this problem. Here's why URLs should include keywords (plus more #SEO #copywriting tips:Write Strong  Title Tags and Meta Descriptions Your primary keyword should always be in your title tag and meta description. If you’re unfamiliar with what these are, they’re the blue links and informational snippets you see in search engine results: Search engines give the most weight to keywords placed closest to the left. But, make sure your title tags are easy for people to read. This should be your priority. While meta descriptions aren’t used to determine page ranking, they encourage users to click. Since your keyword is what users are looking for, including it in your meta description reinforces the relevance of your content. To make sure both look good in search results, follow these character counts: Title Tags: 70 characters or fewer. Meta Descriptions: 156 characters max. You can test your title tags and meta descriptions before publishing using the Spotibo Google Search Results Preview Tool: Including your #keyword in your meta description helps reinforce SERP relevancy:Nail Your Introduction It's important to write great introductions that hook readers. But, did you know it's also crucial to include keywords and phrases in your intro, too? Make sure your primary keyword, or a close variation, is included somewhere within the first few hundred words of text. This should be easy to do naturally. Once again, take a look at the example from the Moz Blog: The primary keyword is included in the second paragraph. The author also included "checklist" in the third paragraph. This clearly communicates what the page is about to both readers and search engines. Incorporate Secondary Keywords Into Your Subheadings HTML uses six levels of header tags to structure content. Including keywords in subheads sends the message that they're important. Here is what they look like in the WordPress editor: Subheads should target secondary points about your topic. The example post from Moz uses an H2 tag here: This achieves two goals: It tells the search engine this section is important. People on this post want the checklist. Readers can easily tell this is the checklist they're looking for. Rather than searching through the content to find it, this subhead makes it obvious this is where it's at. Infusing Secondary Keywords Into Your Copy While we touched on this topic briefly before, now it’s time to actually apply it to your writing. For a brief recap on why this is important, consider the following two points: Search engines have gotten better at connecting different words that mean the same thing. For example, a piece of content about â€Å"red sneakers† might also rank for â€Å"red tennis shoes†. That’s because Google (or Bing or Yahoo) can understand that â€Å"sneakers† and â€Å"tennis shoes† mean nearly the same thing. Search engines reward content that targets an entire topic, rather than just one keyword. When someone enters a keyword phrase, the search engine’s job is to return results that answer the query thoroughly. This leads to content that answers a question completely and comprehensively outperforming content that's thin. Your content needs to include not only one targeted primary keyword, but other terms and information related to the core topic your content is about. Go back to the Moz Blog example. It uses terms that are related to "technical SEO problems" from start to finish. Look at this paragraph: "Invalid HTML" is a technical SEO problem, right? By touching on tons of different examples like this, the author sends the message that this is a comprehensive piece of content, that addresses a broad topic in deep detail. Include Links to Other Pages on Your Site This post previously explained the importance of links. That includes links to your page from other sites, and links between pages on your own domain. These help search engines understand which pages are most important. If you link to a page more frequently, it sends the message that its a useful page. However, be careful not to overdo it. Include links when they're helpful for readers. Look at this example from Musicians Friend. The article is all about Fender Telecaster guitars, so its links to a page where shoppers can find and buy this model: Include Links to Useful Resources On Other Sites Links to quality sources show that your content is well-researched. They also help readers by directing them toward other relevant content. It also shows search engines that you're associated with strong sites that people want to visit. Here is some example text from a post on the Raven Tools blog: Since this post is about building a checklist for a new website launch, it links to content that helps readers get this job done. Note the blue text link that goes to an official support doc from Google: That's certainly a quality source, and it helps the reader accomplish their goal. This should always be your aim. How to Measure SEO Success You've now put in tons of work. How do you know if it has been worth it? The answer: invest in a quality SEO platform that can track performance. What Should You Measure? Here are some metrics to monitor: Rankings: Well-written content, with proper keyword targeting, should rank well. Traffic: How many readers is your content attracting? Conversions: Are readers taking your desired action? Backlinks: If your content is good enough, other sites should link to it. How Should You Measure These Performance Indicators? You will need the right tools to measure success. Here are some recommended options: Ahrefs: This is 's preferred tool. You can measure rankings, traffic, backlinks, and more. Moz: May be the most popular option on the market. It's similar to Ahrefs. Google Analytics: Indispensable for measuring site traffic and conversions. What to Do When Your Content Fails If you put in tons of work and do everything right, you should succeed. What happens if you don't, though? Start diagnosing the issue. Then, correct your course of action. Check Your Site Speed People don't like waiting for pages to load. So, Google rewards pages that load more quickly. To check your site speed, use Pingdom's webspeed tester. It's a free tool that detects how fast a web page loads: Show your results to a web developer. Then, ask them to work on improving your site speed. Google Page Speed Insights is another tool you can use to provide detailed recommendations on where your site can be improved: Compress Images With WP Smush If you use WordPress, the plugin WP Smush can help compress images. This can help pages load faster, since images are a common culprit behind slow loading times. Rewrite Your Calls to Action If your page is getting lots of traffic, but conversions are low, your calls-to-action could need work. Follow this guide and make them more compelling. Make Sure Your Page Matches the Keyword Search Intent It's also possible that lots of people are finding your page ... only to learn it's not what they thought it was. Remember the example about how many different kinds of football exist in the world? If someone is searching for a word that means multiple things, it's important that your content makes it clear exactly what the page is about.  Yoast created an excellent guide that explains how search intent works. You are not churning out content for the sake of ranking on specific keywords. Rather, the keywords you choose should be relevant to your business, and the content you create should be relevant to the needs of the person using those keywords. This point cannot be stressed enough. Never Resort to Keyword Stuffing It’s almost hard to believe this still needs to be discussed in 2017. For the uninitiated though, consider this a warning: don’t try to fool search engines by unnaturally stuffing full of keywords. Keyword stuffing involves awkwardly and repeatedly cramming a specific keyword phrase into your text. Here’s an example of what it might look like: Dave’s Shoe Shop is the best shoe store in Dallas, Texas. If you’re shopping for shoes in Dallas or Fort Worth, Dave’s is the footwear outlet for you. No one carries more casual or athletic footwear in the region. In this hypothetical example, it’s obvious the writer is targeting shoe shoppers in the Dallas area. So, they shoved terms related to â€Å"shoes† and â€Å"Dallas† as many different ways as they could into three sentences. This kind of content doesn’t rank well, though. Worse, it certainly isn’t compelling anyone to buy shoes from poor old Dave. Now Start Writing Better Search-Optimized Copy The information in this post is applicable to almost any kind of content you might write. Whether you’re writing product copy for an ecommerce site or search-optimized blog posts to generate leads, you’re now equipped with the knowledge you need to write copy that’s the easy to find and drives conversions.